everything is exciting, particularly existence

Back in August 2024, Tyler James on ComixLaunch did a podcast episode about a rash of spam AI projects on Kickstarter. Campaigns with almost-identical templates, and an eerie lack of substance, where all the images look like Midjourney and all the text sounds like ChatGPT.

You can see him browsing them on-screen in the Youtube version. They don’t show up in Kickstarter’s own search results anymore, but I tracked down at least half of them.

(Here’s one of the project images. Fun game: guess which spam project title it goes with.)

• The Enchanted Artifacts
• The Magical Marketplace
• Quantum Detective
• The Time Traveler’s Diary
• The Forgotten Realm
• Adventure in a Parallel World

These have almost exactly the same story sections, in the same order. (The last one screwed up their copy-pasting — they have the same headings in the text, they just pasted it all into a single section.) None of them have any actual comic pages, just 4-6 standalone illustrations, and most of them are clearly “six different responses Stable Diffusion/Midjourney came up with for the same prompt.”

Hilariously, “The Forgotten Realm” actually left a prompt in their campaign text: “An illustration featuring the archaeologist at the entrance to the hidden realm, surrounded by mythical creatures and ancient ruins, with a dark shadow looming in the background.”

They don’t even come up with their own image prompts! It’s just another point on the list of Things They Ask ChatGPT For!

Tyler admits in the episode that he’s baffled about the point of the spam campaigns. Most of them have five-figure funding goals. If the idea is to swindle backers out of money, you have to make a campaign that can realistically get funded! Otherwise you’ll never get the money in the first place.

(Note, when I looked at the ones that are set to $5K — that’s The Enchanted Artifacts and Quantum Detective — I realized, the “Fundraising Goal” story section has a five-figure goal written. Whoever posted them, they changed the goal in one place, and didn’t proofread the rest.)

Here’s what I think he’s missing:

The goal is to swindle creators.

Somebody wants to do the crowdfunding equivalent of the “publishing startup” Spines. They want to post ads that say “Do you have a great comic idea that you want to sell on Kickstarter, but don’t know where to start? Hire ScamFunderCo! For just $4,000, we will use the power of AI to make the whole campaign for you!” They don’t actually care whether the project succeeds or not. All their profit comes from would-be creators, up front, a few grand at a time.

I’m guessing ScamFunderCo never got that far, because if ads like this were going around, the online comics community would definitely have been talking about it. Which suggests the spam campaigns were a proof-of-concept thing. ScamFunderCo was testing the waters, finding out if Kickstarter would clock them as spam upfront, or if their ChatGPT templates could get approved.

That explains the unreasonable funding goals, too. ScamFunderCo doesn’t actually want these to fund. That would obligate them to produce something! They just want a track record of “see, here’s our proof that we make real KS campaigns.”

A track record with a 100% failure rate won’t necessarily hurt them, either. For comparison, multi-level marketing companies are legally required to share income disclosure statements, which show 99% of their members lose money — then they go “but if you just work really hard, you could totally be one of the 1%! Aren’t you willing to work hard? Don’t you believe in yourself?” And some people still get conned into signing up.

ScamFunderCo could get awfully far by claiming “if your idea is better than these, your campaign could totally fund. Don’t you believe in your idea? Good, now hand over that $4K.”

In the ComixLaunch episode, Tyler reveals that he reported the spam projects he saw, and according to later episodes, he got encouraging responses. First, the campaigns were still up, but they started adding “AI usage disclosures”…which were clearly still fraudulent, and also ChatGPT-produced. (The Time Traveler’s Diary has an example.) Eventually, all of them got suspended by Kickstarter.

So I’m feeling hopeful about ScamFunderCo never getting off the ground.

“Here are the projects we’ve made, 100% of them flopped” could be explained to potential marks as Those Creators Just Weren’t Good Enough, You’re Different, You’re Special. “Here are the projects we’ve made, 100% of them got booted off the platform” is a lot harder to handwave.

Even if the scammers behind that first round of projects have given up, I’m sure new enterprising con artists will keep trying. I’m sure it’s taking some extra behind-the-scenes filtering effort from the staff at Kickstarter (and BackerKit, which has been more restrictive about bot-generated content from the start) to keep them at bay.

I appreciate the effort, and I hope they keep it up.

(I stand with Kickstarter United.)